In this installment of the ‘Agronometrics In Charts’ series, we take a look at the Mexican berry season. Each week, the series looks at a different horticultural commodity, focusing on a specific origin or topic, visualizing the market factors that are driving change.
Mexico’s strawberry exporters, as reported by the National Association of Berry Exporters (Aneberries), are bracing for a record-breaking season, forecasting a 25% increase in shipments to the U.S, rising from around 250,000 tonnes in 2024 to approximately 300,000 tonnes by the end of the 2024–2025 cycle. This surge occurs despite external pressures like tariffs imposed during the Trump administration and ongoing sanitary threats such as crop pests and regional droughts.
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)
According to Aneberries president Miguel Ángel Curiel, Mexico stands in an “unbeatable position” as a supplier of strawberries, raspberries, and blackberries to North America, thanks to its unmatched logistics. No other country rivals Mexico in delivering fresh berries to U.S. markets as quickly. Mexico already accounts for nearly 87.8% of all strawberries imported into the U.S., making up 14.8% of the total global export value in fresh berries .
Aneberries director Juan José Flores García explains that while the national berry cultivation area has shrunk, from over 60,000 hectares in past years to an estimated 48,000–50,000 hectares by November 2025, the industry is pivoting toward improved productivity and variety, rather than seeking increased land use. This strategic shift supports the strawberry export boom without expanding acreage.
Export trends vary across berry types: blueberry exports remain steady at about 63,000 tonnes despite reduced growing area in Jalisco and northern Sinaloa. Raspberry exports are expected to dip 3%–4%, down from 120,000 to approximately 115,000 tonnes. In contrast, blackberry exports are projected to rise by 8%, reaching between 80,000 and 85,000 tonnes, up from 77,000 tonnes.
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)
Mexico’s berries aren’t just destined for the U.S, other key markets include Canada, Europe, Japan, and various Asian countries. Notably, blueberry shipments to Japan recently doubled, climbing from around 700–800 tonnes to approximately 1,600 tonnes.
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)
Challenges persist, including tariffs that could translate to higher costs for producers and consumers, and agricultural threats like droughts and pests affecting strawberries and blackberries. Blackberries are also being cultivated with new genetic varieties to help plants adapt to changing weather patterns. Meanwhile, competition in the blueberry sector remains fierce, with rival exporters such as Canada, Peru, Chile, Morocco, and Colombia all vying for market share.
Mexico’s berry industry is evolving: it’s not about planting more land, but planting smarter, adapting to pressures, boosting efficiency, and pushing genetic innovation.
In our ‘In Charts’ series, we work to tell some of the stories that are moving the industry. Feel free to take a look at the other articles by clicking here.
All pricing for domestic US produce represents the spot market at Shipping Point (i.e. packing house/climate controlled warehouse, etc.). For imported fruit, the pricing data represents the spot market at Port of Entry. You can keep track of the markets daily through Agronometrics, a data visualization tool built to help the industry make sense of the huge amounts of data that professionals need to access to make informed decisions. If you found the information and the charts from this article useful, feel free to visit us at www.agronometrics.com where you can easily access these same graphs, or explore the other 21 commodities we currently track.
