Binance has officially entered the bonding curve token launch race with a new model that mirrors Pump.fun’s viral approach—right as meme coin platforms like LetsBONK dominate user activity.
New Bonding Curve Launch Model via Binance Wallet
The new token generation event (TGE) system, introduced through Binance Wallet, uses a bonding curve pricing model where token prices increase dynamically based on real-time demand. This Pump.fun-style model was developed in collaboration with meme coin-focused launchpad Four.Meme, marking Binance’s first foray into this pricing structure.
The first project using this system will be revealed on July 15 via the Binance Wallet X account.
How It Works: Live Pricing and Locked Orders
During these token events, users can purchase non-transferable tokens using BNB. As more users join, the price increases automatically. Once the event ends, the tokens become transferable and tradable on Binance Alpha.
Notably:
- Orders cannot be canceled once submitted.
- BNB used for purchases is locked until the event concludes.
- Users must hold both BNB and Alpha Points (Binance’s internal rewards system) to participate.
The system aims to create fairer access for engaged users while reducing the influence of automated bots during early-stage token launches.
Rising Competition Among Meme Coin Launchpads
Binance’s move comes amid surging interest in meme coin platforms. LetsBONK has recently overtaken Pump.fun in both trading volume and token launches on Solana, highlighting the growing popularity of experimental, community-driven crypto assets.
Still, caution is advised. Analytics firm Lookonchain recently reported a user loss of $75,000 in PUMP tokens, underscoring the risks involved in speculative token events.
