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Bitcoin remains resilient near $120,000, with strong institutional inflows and dwindling exchange supply fueling bullish momentum despite macroeconomic uncertainty.
Bitcoin Steadies Near $120K as Institutional Flows and Supply Crunch Drive Momentum
Bitcoin is defying bearish expectations once again. After a turbulent start to the year, the digital asset has found its footing, regaining the $120,000 level and reinforcing its dominance in a volatile macroeconomic backdrop.
Despite choppy declines in recent weeks, demand remains robust—particularly from institutional players—and the underlying technical setup is showing bullish strength.
BTC Chart Weekly – Sticking to $120 Suggest More Upside
Price Recovery and Technical Strength
After dipping below $100,000 earlier in 2025, Bitcoin staged a strong rebound, bouncing off long-term support at the 50-week simple moving average around $75,000. This technical level acted as a springboard for the July rally that saw Bitcoin reach new cycle highs of $123,000. Currently, the cryptocurrency is consolidating just below resistance, with strong bids holding it near the $120,000 mark.
BTC Chart Daily – The 20 SMA Held As Support
According to blockchain analytics, over 93% of Bitcoin addresses are currently “in the money,” reflecting profitable positions and underscoring the strength of long-term holders. The continued support from key moving averages and the lack of sharp sell-offs suggest the broader uptrend remains intact.
Market Cap and Broader Crypto Landscape
By the end of July, Bitcoin’s market capitalization had climbed to $2.382 trillion—more than half of the entire global crypto market, which stands near $4 trillion. While there was a temporary setback in June due to geopolitical friction and fresh regulatory noise, the market quickly stabilized as investors used the dip to accumulate.
Technical indicators remain supportive. Both the 20-week and 50-week SMAs continue to act as dynamic support zones, and accumulation patterns suggest rising demand, not distribution. If Bitcoin clears its recent high, technical projections indicate a path toward the $150,000 mark in the near term.
Institutional Inflows Fuel Optimism
Bitcoin ETFs in the United States have seen 12 consecutive days of net inflows, with a $363 million haul on July 18 alone. This comes amid the second-largest weekly inflow into crypto funds ever—$3.7 billion—pushing global crypto AUM to a new high of $211 billion. Notably, 85% of these inflows are tied directly to Bitcoin products, underscoring its status as the asset of choice for institutions.
Corporate adoption is also expanding. Forecasts for 2025 estimate that corporate purchases of Bitcoin could exceed $15 billion—surpassing ETF inflows seen in the first half of the year. Bitcoin is rapidly evolving from a speculative asset to a strategic treasury reserve for companies seeking long-term alternatives to traditional fiat holdings.
Supply Squeeze: Exchange Reserves Hit Record Lows
A major bullish development is the sharp decline in Bitcoin reserves held on exchanges. Following a 90,000 BTC outflow in a single day last week, exchange balances are now at historical lows. This shift suggests a wave of long-term accumulation, as investors move their holdings to cold storage—a sign they expect higher prices ahead.
This scarcity dynamic has often preceded major rallies in the past. In contrast to bearish phases marked by panic selling and rising exchange reserves, the current setup implies reduced sell-side pressure and growing demand from holders with longer time horizons.
Corporate and Retail Demand Rising in Tandem
Adding further credibility to Bitcoin’s institutional narrative, Trump Media and Technology Group—owned by U.S. President Donald Trump—confirmed the purchase of roughly $2 billion in Bitcoin and related assets as part of its treasury strategy. The high-profile move signals growing acceptance of Bitcoin among traditional power players and public companies.
Meanwhile, platforms like FindMining are expanding access to passive BTC income for retail users. The company recently launched a new cloud mining contract that allows users to earn daily Bitcoin returns without needing to operate mining equipment or deal with technical maintenance. This user-friendly model could encourage broader participation from non-technical investors.
Conclusion
Bitcoin’s resilience near $120,000 is underpinned by deep institutional conviction, shrinking exchange supply, and rising interest from both corporate and retail channels. If current trends hold, the stage is set for another major move higher—potentially toward the $150,000 mark—as technicals and sentiment align. With macroeconomic uncertainty still looming, Bitcoin continues to be embraced as a hedge, a store of value, and an increasingly credible financial asset in its own right.
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